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Hi,
In 2018, the most successful game developers are listening to their players and reacting accordingly - even when those players aren’t saying anything at all. The key to optimizing games is personalization, and analytics tell us what individual players need. Since 2010, we have analyzed data from 1.12 billion unique users and our research has yielded fascinating insights. Read on for some of our personal highlights. |
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| Sharing knowledge is the only way to push the whole industry forward. We regularly release
consolidated guides containing our latest insights on given topics. Our most popular industry
handbooks are available via the links below. |
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| Engagement guide |
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| Ad Optimization guide |
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| Retention guide |
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Woman on mobile platforms are
the most valuable players |
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| With mobile games hugely popular across many
demographics, the cliched image of a ‘typical’ gamer
(teenaged and male) is less accurate now than it ever
has been. Find out why women are more valuable to
today’s industry than men. |
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| READ NOW |
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Fornite vs PUBG: How
monetization was the real
battleground |
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| With a concurrent player count of over 8 million,
Fortnite is clearly the king of Battle Royale. How,
though, did it win the war with PUBG? The answer lies
in how each game approached monetization, with Epic
Games‘ Free-to-Play (F2P) stance and content-driven
monetization strategy proving to be the difference. |
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| READ NOW |
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‘Whale’ spenders aren’t as
crucial to F2P mobile games as
they once were |
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| The monetization landscape in F2P has changed
dramatically over the last 10 years. We conducted a
deep-dive analysis into the spending habits of over 800
million unique users, with fascinating results. |
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| READ NOW |
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| The deltaDNA platform provides cutting-edge
analytics with direct access to all of your data. Build
complex SQL queries, segment players and
benchmark your data against the rest of the industry.
These functions help you to understand your players
at a deep level and put you in a much better position
to interact with them. Action your insights through
sophisticated multi-channel messaging campaigns
with our engagement tools. Get a uniquely holistic
view of the whole game economy today with a free,
fully featured, 30-day trial. |
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DeltaDNA has been providing fast and powerful analytics tools and insight to the games sector‘s leading
publishers and developers since 2010, including Take-Two Interactive, Square Enix Montreal, Bandai Namco
Entertainment Europe and Wargaming.
At the heart of the deltaDNA offering is the analytics platform, gathering deep and rich player data on 80 million
Monthly Active Users (MAU). Complementary engagement tools make the analytics actionable, the smartads
mediation service maximizes ad income, and in-house experts from the insights consultancy team provide
industry-leading advice and benchmarking. |
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